There are a few things that France does better than anywhere else in the world; including museums (the Louvre), food ( baguette, steak tartare) and accents (sexy et chic). But one thing that make French people stand out from the crowd is the way they dress. How many books are written about dressing like a Parisien? We just have to admit, we can’t come anywhere close to how they do it. The funny thing is, it’s a universal term, everyone know what it is, and yet you cannot totally define it. This is the magic. You know it’s classic, simple and chic, but there’s an element of “je ne sais quoi” ( something you cannot explain) that makes getting dressed more of an art form than a routine. Which makes it undeniable fascinating.
But then this brand came into my life. Founded by Franck and Chloe in 2013, FRNCH, pronounced “French” – has become a fashion code-name to characterize a complete wardrobe with French influences. Clean lines, refined fabrics, sophisticated details with a touch of vintage in a variety of timeless and best of all; affordable pieces.
So here is my advice; come by in my store and channel your inner Parisien.