as sustainable as being naked

Meet Underprotection, a Danish sustainable underwear brand based in Copenhagen and founded in 2010.

The purpose of this company is to create underwear styles that make women feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about vacation and summer. They set out to challenge the conception of what sustainable fashion can be, and each season they will prove to you that it really can be everything you wish for. Looking at each item I think they did an amazing job in creating the most beautiful and soft items that feels like a second skin. 

The sustainable part comes due the fact they only use sustainable materials such as recycled polyester, recycled wool, lyocell and organic cotton. All their packaging, paper and polybags are either recycled or biodegradable. Most of their products are vegan approved, and if not, it is because it is recycled (wool) or a waste resource (milk). Fair working conditions and a fair wage is a human right. Therefore, they only work with certified factories.

This brand is all about making a difference by giving their customers the possibility to combine ethics and aesthetics when shopping. Loving all women of, all kinds, all sizes and make them feel as beautiful and comfortable as possible. What’s not to like about this proposition? So come by and try it on yourself. The fabulous PJ set as pictured, made from 100% lyocell, is one of my favorites.